Eight great content marketing strategies

How to break into content marketing – Informations! Content marketing is an innovative strategy that involves creating and sharing content that is informative on the web and one that is aimed at turning prospects into customers. It addresses the needs of a business to acquire and maintain a large customer base by providing customers with relevant and valuable information that is helpful to them.

The better your content is, the more effective your marketing will be since your overall costs of expanding your audience base will be greatly reduced as you will be getting referrals through word of mouth. If your content marketing is poor, you might as well be allowing your competitors to take over customers that were potentially yours. Most business owners struggle to come up with regular content. Does this sound like you? If so, here is an easy way to come up with that seemingly elusive content that will have a wide appeal.

1. Understand your target market.

How to break into content marketing

How to break into content marketing

To start with, you need to be very clear on who your target market is. Determine what their needs and wants are as well. Are they looking for in-depth information about a given topic or are they looking for a how-to guide? Think of what some of their problems could be, and how your products and services could help to solve them. In addition to this, put together a list of questions they may have. The main objective here is to provide content that is as targeted as possible.

2. Develop an internal content creation community.

-Create a schedule that seeks for the content input from various members in your business and also partners.

-Encourage staff from other departments to share positive customer stories, their insights and also testimonials from various partners.

-Encourage other people to make contributions on your blog and inspire people. This gives your content a community appeal.

By developing internal content, you empower employees, corporates and even customers. Insights that matter to them ultimately contribute to the success of your brand’s online visibility.

3. Develop an external content creation community.

-Engage with the right people in external groups, forums and question and answer sessions. Through this interaction you will exchange ideas and opinions with those that matter.

-Make your own contributions in journals and social media channels.

When you engage with the external community, you are able to develop better strategies, and to create more engaging content. By doing this, you are likely to interact with highly visible channels where your ideas are more likely to be seen and acted upon. As a result, the community will gain confidence in your brand. This is another way of breaking into content marketing.

4. Merge original and curated content.

-Incorporate your original ideas and thoughts with curated content of other people both on your site and also externally across other platforms like social media.

-By mixing these two contents, you create informative content that is objective. This helps to avoid the content sounding as though it were all about you and your business.

When you combine your own content with industry’s balanced content, you create brand awareness without coming off as commercial. This combination works best because you are able to merge the best you have to offer with what others have to say. It creates diversity, engages the reader around the subject matter and takes off the heavy burden of generating new content every time, off your shoulders.

5. Create multi-dimensional content.

-In as much as text and images are effective in marketing content, they miss out on stimulating the multiple senses of online audiences.

-Repackage content into videos, pdf, podcasts, webinars and other forms of engagement that will help people to connect with your brand. This is because some people who may not like to read can get the information by watching a video or listening to an audio.

-Multi dimensional content breaks way from the norm, stimulates people’s senses and breaks away any barriers.

How to break into content marketing

How to break into content marketing

In order to achieve effective online engagement with the audience, you need inspirational content which is really difficult to achieve with just text and images. It needs a combination of multimedia content that makes your business stand out. It is said that the right format and media channel can bring to life even the blandest content. Incorporate content that is eye catching, dynamic and relevant to the audience. It must however be relevant to your industry, branding and most importantly, your customer’s needs.

6. Use keywords.

It is important to use keywords in your content so that people can easily find it when they search. Follow the SEO rule of thumb as to how often you should use a keyword but make sure you don’t overdo it.

7. Be consistent.

Inconsistency is actually the leading cause of failure with content marketing. Many marketers think they can get away with erratic update of content. Nothing can be further from the truth. If you have a blog, make sure that you update it on a daily basis. Also attend forums and post on a regular basis. To ensure that you remain consistent, try to hold weekly webinars.

8. Offer exceptional service.

It is common knowledge that word of mouth advertising is highly effective in promoting your brand. It is therefore of utmost importance to go out of your way to give prospects and customers significantly more value than they expect. The greater the value that you can give in exchanges for their money the better. In as much as it is within your ability to do so, under promise and over deliver.

It is only the content that connects with people that has a chance of delivering purpose. Content marketing offers the much needed avenue to connect with dynamic audiences online. Purposeful content has to spark a conversation that will lead to a conversion. It is no longer a matter of simple text with an adjoining social media post. With content marketing, you can position yourself as an expert in your field, and strategically improve your reputation as well as that of your brand. Hopefully, the above strategies offer insight on how to break into content marketing. Click here and learn more about how to break into content marketing and download your FREE CURATION SOFTWARE – TRIAL!

 

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18. März 2016 | Posted in Education
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